My UI/UX Design Projects
Promaxo Website - UI/UX Website Redesign
As an intern at Promaxo, a medtech company leading in patient-focused MRI technology, I improved Promaxo's digital presence with a user-centric UI/UX website redesign. I iterated on multiple designs to enhance the user experience, align with the company's mission, and target their major audience groups.
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Mind Coffee - UX Research and App Design
I am working in a team of UI/UX Designers to create a user-centered mobile app for a local coffee shop, integrating coffee consumption and mindfulness practices. We are enhancing student resources through detailed, comprehensive user research, prototyping, and collaboration.
UX Design Challenge - Yelp Mobile App Feature Ideation
Duration: 2 days
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Prompt: Improve the individual foodie user experience in searching for the best restaurants on Yelp.
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From Discovering, to Ideating, and to Prototyping, I did a deep dive into exploring how to solve Yelp's problem in being too generalized to be able to find “the best eateries” for users. So, I created conceptual designs of new features for Yelp, resulting in a more accurate "weighted average" star rating system for restaurants based off of personalization through a profile quiz. And, new filtering options to view relevant reviews to each user.
*No user interviews were conducted.
My Marketing Projects
DataStory Marketing
I rebranded DataStory, UC Berkeley's data science consulting club, with a modern look, maintaining their desired green, yellow colors.
